C
Churn
When a subscriber cancels their subscription or fails to renew at the end of a billing period. Churn is the opposite of retention and represents lost recurring revenue.
Churn Rate
The percentage of subscribers who cancel or do not renew their subscription over a given time period, typically measured monthly. A lower churn rate means better fan retention.
Cold Lead
A fan or potential subscriber showing minimal engagement or purchase intent. Cold leads require significant nurturing through content and interaction before they're likely to convert or spend more.
CRM (Customer Relationship Management)
Software that helps creators track fan interactions, purchases, messages, and engagement patterns to build stronger relationships and increase revenue. A CRM centralizes all your fan data in one place.
E
Engagement Rate
A metric measuring how actively fans interact with your content through likes, comments, messages, and purchases relative to your total follower count. Higher engagement rates typically correlate with better retention and revenue.
F
Fan / Subscriber
A paying follower who subscribes to a creator's content on platforms like OnlyFans, Fansly, or ManyVids. Fans provide recurring monthly revenue and are the foundation of a creator's income.
H
Hot Lead
A high-value fan showing strong buying signals such as frequent tips, PPV purchases, active messaging, or requests for custom content. Hot leads deserve priority attention and personalized engagement.
L
Lead Scoring
A system for rating fans based on their likelihood to spend money or engage deeply with your content. Lead scoring helps creators prioritize which fans to focus their limited time on for maximum impact.
LTV (Lifetime Value)
The total revenue a creator can expect from a single fan over the entire duration of their relationship. LTV includes subscription payments, tips, PPV purchases, and custom content orders.
M
Multi-platform
The practice of managing fan relationships across multiple creator platforms simultaneously, such as OnlyFans, Fansly, ManyVids, and others. Multi-platform creators diversify their income and reach different audiences.
P
PPV (Pay-Per-View)
Premium content that fans must pay an additional fee to unlock, beyond their regular subscription cost. PPV is a major revenue source for creators and allows pricing based on content value.
R
Renewal Rate
The percentage of subscribers who choose to continue their subscription when their billing period ends. A high renewal rate indicates satisfied fans and sustainable income. It's the inverse of churn rate.
T
Tip
A one-time voluntary payment from a fan to a creator, separate from subscription fees or PPV purchases. Tips can be spontaneous appreciation or in exchange for specific requests or interactions.
W
Warm Lead
An engaged fan who shows interest through regular interaction but hasn't yet converted to higher spending. Warm leads may become hot leads with proper nurturing and personalized attention.